Don’t Confuse Low Cost with Low Price
In working with many clients over the years, I’ve found that it’s easy for some of them to confuse low cost with low price.
For example, as a business owner, I have had to hire attorneys in the past for a variety of reasons. Lawyers charge by the hour and their hourly rate can be expensive because they have to include all of their overhead within their hourly rate.
I once sold out my portion of a business to my partner. We hired an attorney to handle the sale and agreed on one that he liked because of his low price.
The Ever-Growing Power of Online Customer Reviews
Let’s think about how customers make buying decisions about your product or service. Today’s savvy customers are seeking to make informed decisions before making a purchase. I don’t care whether it’s toothpaste or a new car. The process is the same. Online customer reviews are extremely important in the buying process.
5 Things You Need to Know if Your Web Developer Disappears
A common problem I encounter is a prospective client in distress because their web developer disappears or is otherwise unavailable or unresponsive. They need some work done to their website or are having a problem, so they turn to another developer to get something accomplished. Without these five pieces of information, helping you is almost impossible, and these are the things you’ll need to provide to get that help.
Why Would Anyone Want to Hack My Website?
Many small businesses today feel they aren’t vulnerable to hackers. After all, it’s easy to look the other way and reason that no one would want to bother to hack my website. The feeling is that there is nothing there that anyone would want access to so why bother?
Is Your Website Mobile Friendly? Don’t Lose Half of Your Prospects ~
As of April 21st, 2015 Google is going to heavily favor mobile-friendly sites in search results. No one knows for sure, but it’s estimated that over fifty percent of search is conducted on a mobile device. Even more important is that most of the people searching on smartphones are ready to take action on the results provided on their smartphone.
Did Somebody ‘Borrow’ Your Website Content? Fight Back!
One of the most challenging tasks in building a website for a customer can be getting content. It is the item that sometimes holds up the entire process. Admittedly, getting content written can be a painstaking process if you are unwilling to hire someone to do the task.
