Don’t Confuse Low Cost with Low Price

Reading Time: 3 minutes

Don't Confuse Low Cost with Low PriceIn working with many clients over the years, I’ve found that it’s easy for some of them to confuse low cost with low price.

For example, as a business owner, I have had to hire attorneys in the past for a variety of reasons. Lawyers charge by the hour and their hourly rate can be expensive because they have to include all of their overhead within their hourly rate.

I once sold out my portion of a business to my partner. We hired an attorney to handle the sale and agreed on one that he liked because of his low price.

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The Ever-Growing Power of Online Customer Reviews

Reading Time: 4 minutes

Let’s think about how customers make buying decisions about your product or service. Today’s savvy customers are seeking to make informed decisions before making a purchase. I don’t care whether it’s toothpaste or a new car. The process is the same. Online customer reviews are extremely important in the buying process.

 

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5 Things You Need to Know if Your Web Developer Disappears

Reading Time: 3 minutes

A common problem I encounter is a prospective client in distress because their web developer disappears or is otherwise unavailable or unresponsive. They need some work done to their website or are having a problem, so they turn to another developer to get something accomplished. Without these five pieces of information, helping you is almost impossible, and these are the things you’ll need to provide to get that help.

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